In a tweet, the Prime Minister appealed everyone to unite in the fight against Corona. Reiterating the key message of “wear a mask, wash hands, follow social distancing and practice do gaj ki doori”, the Prime Minister said together we will succeed and win against the Covid-19.
The campaign is being launched with the aim to encourage People’s Participation.
Under the campaign, a COVID-19 Pledge will be taken by all. A Concerted Action Plan will be implemented by Central Government Ministries/ Departments and State Governments/ Union Territories with the following highlights:
* Region- specific targeted communication in high case-load districts.
* Simple and easily understandable messages to reach every citizen
* Dissemination throughout the country using all media platforms
* Banners and Posters at public places; involving Frontline workers and Targeting Beneficiaries of Government Schemes
* Hoardings/ wall paintings/ electronic display boards in government premises
* Involvement of Local and National influencers to drive home the message
* Running mobile vans for regular awareness generation
* Audio messages; pamphlets/ brochures on awareness
* Seeking support of Local Cable Operators for running COVID messages
* Coordinated media campaign across platforms for effective outreach and impact
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